Humpty Dumpty, Direct Care & Raveling It Back Together Again
April 3, 2020
So I wanted to come up with a catchy headline for this first post and for some reason Mr. Dumpty sprang to mind. The subconscious at work perhaps, but it seemed like our friend from the nursery rhymes was a fitting metaphor. Despite everyone’s best intentions — though one could argue many in the health realm don’t always have the best of intentions — all of the king’s horses and all of the king’s men … Well, you know the rest.
Anyway, rather than try and put a broken insurance system back together, why not focus on something that works for everyday people. And that’s where direct care comes in. More on this in a moment, lots more. But first, a quick note on raveling.
Ravel, in addition to being the name of our company and wanting to drop some form of it in the above title, is a really interesting verb. It can mean both to tangle and untangle. We liked the duality there, in that we’re taking a system that is beyond tangled and working to untangle the mess. Folks usually ask where the name came from, and there you have it.
Alrighty, now that the mystery of our name is out of the way, back to direct care. So what is it? Put simply, it’s care between you and your health provider — physician, nurse, PA, therapist, acupuncturist, trainer, nutritionist, geneticist, energy healer, you name it — with no 3rd party in the middle. And it’s not a new concept. It’s how medicine used to be, before we, as a nation, started spiraling down the unsustainable trajectory we’re on.
Now what is new, in this digital age, are the ways we can connect things like we never could before. And healthcare, my friends, is an industry that could use an assist in this department. People are craving transparent, simple, affordable, patient-driven options. Thing is, so are providers. And employers for that matter.
So we thought, what if we could create an alternative to the traditional insurance framework, where people could go straight to those who provide the care. Where they could add providers to their personal care team based on their unique needs, situation and budget, across primary care, catastrophic care, nutrition, bodywork and coaching and counseling.
Kind of a DIY platform for healthcare, with patients in the driver’s seat.
We focused on ease of use, flexibility and a no-fine-print mantra. Spend a little time on the Ravel platform, and you can see what’s in it for the patients, the providers and the employers. Surprises are fun when you’re talking birthday parties, but for healthcare, not so much. All of the costs are transparent — psst, we don’t charge patients anything to use Ravel — as are the services you receive for the monthly subscription fees charged by providers.
At the end of the day, our intent is to sprinkle a little digital pixel dust and get out of the way and let you interface directly with those providing your care. Contact them, make sure it’s a good fit, add them to your team and create relationships with those you’re entrusting with your well-being.
Simple as that. Let the healthcare revolution begin.